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What we do Our creators Brand partnerships About us Electrify Impact News

Get in touch

We scale creator businesses

Empowering creators with investment, expertise, and resources for growth.
We supercharge creator-founded brands. What are you looking to achieve?

Take your content to the next level

Investment and expertise to scale your team andcreate more content
Resources to distribute your content across more platforms
New commercial ventures
Unique insights via proprietary data and AI tools

Step back from your business

Remove yourself as the bottleneck to growth
Establish a better work/life balance
Transition yourself away from key roles
Take a career break
But remain involved and benefit from the growth

Diversify and expand

Expand beyond a single platform into newsletters, podcasts, short-form and emerging formats
Reach new audiences while protecting your core content and brand
Launch and scale consumer products, courses and new commercial ventures
Partner with experienced teams to support operations, growth and execution

Take your content to the next level

Investment and expertise to scale your team andcreate more content
Resources to distribute your content across more platforms
New commercial ventures
Unique insights via proprietary data and AI tools

Step back from your business

Remove yourself as the bottleneck to growth
Establish a better work/life balance
Transition yourself away from key roles
Take a career break
But remain involved and benefit from the growth

Diversify and expand

Expand beyond a single platform into newsletters, podcasts, short-form and emerging formats
Reach new audiences while protecting your core content and brand
Launch and scale consumer products, courses and new commercial ventures
Partner with experienced teams to support operations, growth and execution

Case studies

Learn about our deal structures

Business Partnership

You’re looking for a business partner to help scale your business.

We’ll buy 50%+ of the business.

The valuation will be based on the current and future expected levels of profit from the business.

We’ll work alongside you to grow revenue and profitability.

We’ll share in the increased profits.

Business diversification and growth

You’re looking to build a more diversified, scalable creator business with the right partner alongside you.

We partner with established creators to help transform single-platform success into multi-channel media businesses.

We invest capital and deploy experienced teams across content, operations, data and commercial strategy to help you:

We work alongside you to accelerate growth, reduce platform risk and unlock new opportunities.

You stay creatively involved while benefiting from a stronger, more diversified business over time.

Creator transition

You’re looking to take a step back but remain with the business

We’ll buy a majority stake in the business

The valuation will be based on the current and future expected levels of profit from the business.

We’ll drive the growth whilst you take on a more consultative advisory role.

You’ll still benefit from the upside.

Business Partnership

You’re looking for a business partner to help scale your business.

Business diversification and growth

You’re looking to build a more diversified, scalable creator business with the right partner alongside you.

Creator transition

You’re looking to take a step back but remain with the business

FAQ

FAQs for Creator-Founded Businesses

What does Electrify invest in?

We partner with established creator-founded businesses by acquiring a majority stake in the company you’ve built. You retain meaningful ownership and creative leadership. We bring capital, expertise and a team designed to turn your business into a global brand.

Do you ever buy 100 percent of a business?

Not typically. Our model is built around partnership, not pure acquisition. We take a majority stake so we can help scale the business while you stay at the centre of the creative vision.

How do you value a creator-founded business?

We look at the full picture - AdSense, sponsorships, products, courses, newsletters, back catalogue performance, margins, category competitiveness and long-term upside. The valuation reflects current performance as well as the future we believe we can build together.

Who is the right fit for Electrify?

Creators with consistent viewership, loyal audiences and operational headroom to grow. Our partners usually run seven to eight-figure creator businesses and are looking for a sophisticated team to help them scale.

What types of creator businesses do you partner with?

We specialise in knowledge-driven, evergreen, high-trust categories. We’ve invested into science, documentary, aviation, coding, history and more and value any creator business built on depth, curiosity and expertise.

How long does the investment process take?

Once we have had a chance to meet and get to know each other over a few calls, and had a chance to review your data, we can typically give you an initial view within two weeks. A full diligence and transaction process typically runs for six to twelve weeks.

Do I keep creative control after Electrify invests?

Yes. You remain the creative lead. Electrify plugs in the business infrastructure so you can focus on what you do best, free from operational pressure and burnout.

What does Electrify do after investing?

We become your growth engine. This includes production expansion, hiring, commercial operations, sponsorship sales, data science, content strategy, new projects and operational excellence across the board.

Can Electrify help me launch new businesses or second channels?

Yes. We have worked with our creators to launch new business lines new channels and build products or brands that would be impossible to execute alone.

Do you partner with creators outside the US or UK?

Yes. Electrify is global. We work with creator-founded businesses across the globe.

What happens to my existing team?

We typically grow your team, not replace it. Creators often keep their core creative people. while Electrify builds out production, commercial and operational teams around them.

What if I’m burned out or want to step back from day-to-day operations?

We help creators rediscover their creative energy, expand their team and reduce pressure. If you need breathing room, Electrify can take on operational responsibilities while you re-set or redirect your focus.

What can I do with the money?

It’s yours to use however you choose. Many creators use it to secure their future or enable a new phase of creative ambition.

FAQs for Brands & Agencies

What is Electrify?

Electrify is the operational and strategic engine behind some of the world’s most trusted creator-founded businesses. We combine premium storytelling with deep category expertise and data-driven growth.

How can brands partner with Electrify creators?

Through integrations, dedicated videos, long-term brand relationships and multi-creator campaigns across categories.

Why work with Electrify creators?

Our creators attract high-trust audiences and generate long watch times with evergreen content. Electrify ensures consistency, creative excellence, clear communication and reliable delivery at scale.

Do you manage sponsorships directly?

Yes. Our commercial team runs the full process from scoping, briefing and approvals through to execution and performance reporting. We delivered more than 500 sponsored videos in 2025.

Can brands activate across multiple Electrify creators?

Yes. Brands can run coordinated, multi-creator campaigns that deliver cross-category reach and unified storytelling.

FAQs About Electrify’s Model

Are you an MCN (Multi Channel Network)?

No. Electrify is not an MCN. We do not take a cut of your AdSense. We invest capital, take a majority stake and operate the business with you as long-term partners.

What makes Electrify different from venture capital or talent agencies?

We’re operators, not financiers. We embed ourselves inside the business, build teams, launch new products and run your commercial engine. Our incentives are aligned with your long-term success.