Our Brands
We’re home to some of the world’s leading creator-founded knowledge brands
Veritasium
Veritasium brings science to life with bold questions and sharp storytelling that make people see the world in a new way. We partnered with founder Derek Muller in 2023. Veritasium continues to reach new heights of quality, depth and impact.
Subscribers:
21.3m
Lifetime views:
4.6b
Year founded:
2010
Year Electrify invested:
2023

fern
fern investigates and illuminates, bringing real stories and mysteries into focus through thoughtful, beautifully crafted documentaries that connect audiences to the world. We partnered with the founders David and Jonas in 2024 and have been scaling production, deepening research and supporting the creation of ambitious longform documentaries.
Subscribers:
5.5m
Lifetime views:
670m
Year founded:
2020
Year Electrify invested:
2025

Fireship
Fireship makes coding fast and fun through sharp insight, and a signature humour that keeps developers learning with a smile. We partnered with founder Jeff Delaney in 2024 and have been developing new content, strengthening the team and expanding the Fireship brand across platforms.
Subscribers:
4.3m
Lifetime views:
760m
Year founded:
2017
Year Electrify invested:
2024
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The Rundown
The Rundown helps millions of readers keep up with AI through concise daily newsletters, practical education and interviews with the people building the technology. We partnered with founder Rowan Cheung in 2026 to help grow its newsletters, courses, podcasts and video
Subscribers:
Lifetime views:
Year founded:
2023
Year Electrify invested:
2026


Astrum
Astrum makes the universe understandable through precise storytelling and striking visuals, bringing space into clear focus. We partnered with founder Alex McColgan in 2021. Since then, the business has expanded four fold, including new channels and formats establishing Astrum as a leading voice in astronomy.
Subscribers:
2.9m
Lifetime views:
620m
Year founded:
2013
Year Electrify invested:
2021

Mentour Pilot
Mentour Pilot brings real cockpit experience and calm expert explanations to guide curious flyers and pilots alike. We partnered with founder Petter Hörnfeldt in 2024 to scale the team and build the brand with new formats and channels.
Subscribers:
2.5m
Lifetime views:
640m
Year founded:
2015
Year Electrify invested:
2024

Simplicissimus
Simplicissimus opens big ideas for a German audience with bold visuals and sharp analysis that reveal the forces shaping modern life. We partnered with the founders in 2024 and have been strengthening research, refining storytelling and elevating the quality of each documentary.
Subscribers:
2.58m
Lifetime views:
650m
Year founded:
2015
Year Electrify invested:
2025

Simple History
Simple History makes the past accessible with smart scripts and engaging visuals that bring global history to life. We partnered with the founder Daniel in 2024 and have been improving research, enhancing storytelling and helping strengthen the channel’s creative foundations.
Subscribers:
5.1m
Lifetime views:
1.7b
Year founded:
2014
Year Electrify invested:
2024
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SpitBrix
SpitBrix deconstructs the world of LEGO with clever breakdowns, surprising detail, and playful humour. We partnered with the founder Anthony in 2022 and have grown the team to produce high-quality, imaginative LEGO documentaries at greater scale.
Subscribers:
1.06m
Lifetime views:
385m
Year founded:
2013
Year Electrify invested:
2022

Unfassbar
Unfassbar turns unbelievable events into gripping stories through deep research and tight pacing that keep listeners hooked. We partnered with the founders in 2024 and are now supporting their growth, widening distribution and building the foundations for a standout audio brand.
Subscribers:
Lifetime views:
Year founded:
2024
Year Electrify invested:
2025
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InGenius
InGenius tells surprising human stories about the systems that shape the world. Hosted by Radiolab co-host Latif Nasser and created by the teams behind Veritasium and Electrify, the channel brings the same depth and curiosity to social science, exploring how ideas and decisions reshape trade, politics, business and everyday life.
Subscribers:
100k
Lifetime views:
1m
Year founded:
2026
Year Electrify invested:
2026
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Astrum Earth
Astrum Earth brings the scale and wonder of Astrum closer to home, using cinematic visuals and clear science to explain our planet. Created by the Astrum and Electrify teams, the channel covers climate, geology, extreme weather and the natural forces that continue to shape the Earth.
Subscribers:
500k
Lifetime views:
80m
Year founded:
2025
Year Electrify invested:
2025


Mentour Black Box
Mentour's Black Box investigates major disasters beyond aviation, tracing the decisions, ignored warnings and technical failures that led to them. Created by Petter Hörnfeldt, the Mentour team and Electrify, the channel applies Mentour Pilot’s careful approach to stories involving cities, ports, dams and factories, with a clear focus on what can be learned.
Subscribers:
130k
Lifetime views:
5m
Year founded:
2026
Year Electrify invested:
2026






















































