OUR INVESTMENTS

Subscribers:
13.7M
Lifetime views:
2.1B
Year founded:
2010
Year Electrify invested:
2023

Since its inception in 2010, Veritasium has proven itself a leader in digital video content for science education and entertainment. The channel presents a diverse range of content including experiments and interviews with professionals in the field, as part of a library of over 400 videos. In early 2023 Electrify made a strategic investment in the business.

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Subscribers:
1.3M
Lifetime views:
220M
Year founded:
2013
Year Electrify invested:
2021

Astrum channel is a renowned leader and trendsetter in the space and astronomy enthusiast community. Alex, the original creator behind Astrum was looking for a partner to support the growth of the channel. Since investing in late 2021 we have built a full scale production team around Alex and diversified the content and revenues of the business.

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Subscribers:
750k
Lifetime views:
200M
Year founded:
2013
Year Electrify invested:
2022

SpitBrix celebrates the wonderful, wacky and fun world of Lego. Anthony, the original creator behind SpitBrix was struggling to keep up with the demand for new content on top of other responsibilities and commitments. Since investing alongside Anthony in mid 2022 we have increased the volume content output by more than 5 times and increased views by more than 100%.

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Subscribers:
10M (COMBINED)
Lifetime views:
7BN (COMBINED)
Year founded:
2014
Year Electrify invested:
2022

The Fizzy Show and Fizzy Fun House are amongst YouTube’s most longstanding kids channels. After more than 8 years producing content, the original channel owners were looking for someone to take the business to the next level and build on their legacy. In late 2022 Electrify acquired the family of channels.

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Subscribers:
10M (COMBINED)
Lifetime views:
7BN (COMBINED)
Year founded:
2014
Year Electrify invested:
2022

Taken like a multi-vitamin...but for your mind. Improvement Pill is dedicated towards conveying important ideas to those who are willing to change. Each video is designed to inspire, motivate, or teach you something that can change your life. Electrify completed a majority investment in the channel in early 2023.

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