Electrify Video Partners has released its 2024 ESG and greenhouse gas (GHG) emissions reports, marking a significant year of progress in environmental sustainability, diversity, and social responsibility. Now three years in, Electrify is scaling its mission to support creator businesses while leading with purpose in the digital media industry.

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Rapid Growth, Global Reach

Founded in 2021, Electrify has grown to a team of 65 digital media professionals across 23 countries, supporting 10 creator-led channel brands. The company added 32 new employees in 2024 and continues to operate fully remotely—minimizing its physical footprint and enabling a more diverse, distributed workforce.

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ESG Highlights

• Board and Governance: Tim Shey was appointed as independent non-executive Chairperson in 2024, enhancing governance structures and aligning with best-in-class market standards.
• Workforce Diversity: By the end of 2024, 48% of Electrify’s workforce identified as female or from minority gender groups, with 30% representation in leadership roles.
• Remote Culture: The company maintained its 100% remote policy and hosted two global gatherings (in Bath, UK and Split, Croatia) to foster in-person connection.
• Social Impact: Electrify expanded its Creator Foundation and EduTuber Accelerator, now supporting 25 diverse creators in North America through a 20-week intensive program designed to amplify underrepresented voices.
• Partnerships: Collaborations in 2024 included strategic content support for Human Rights Watch to help expand their reach via YouTube.

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Environmental Commitment and GHG Results

Electrify continued to lead in carbon transparency through its partnership with climate-tech platform Greenly, achieving one of the most detailed GHG assessments in the digital media sector.

• Total Emissions (2024): 12,000 tCO2e
  
  • Scope 1: <0.1 tCO2e (negligible)
  • Scope 2: 0 tCO2e (no office footprint)
  • Scope 3: 12,000 tCO2e (primarily from digital activities)
• Key Emission Source: 91% of emissions came from YouTube video content delivery, including data transfer, network usage, and streaming infrastructure.

Electrify offset 136,060 kg of CO2 emissions via TravelPerk and is actively pursuing reduction strategies across its operations.

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Action Plan and Roadmap

Greenly’s report outlines several next steps for Electrify to reduce emissions in line with the Paris Agreement:

• Digital Optimizations: Reducing idle cloud resource usage and shifting data hosting to low-carbon countries.
• Supplier Engagement: Implementing carbon impact criteria in procurement and requesting supplier-specific emissions data.
• Sustainable Travel: Favoring direct, economy-class flights and replacing travel with virtual meetings where possible.
• Employee Education: Launching monthly training and engagement programs to build a climate-conscious culture internally.

Electrify’s Greenly Climate Score currently stands at 37 out of 100, reflecting strong measurement practices and room to improve in goal-setting and employee engagement. Electrify plans to build on this foundation with a multi-year decarbonization roadmap.

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Looking Ahead

Electrify’s ESG progress in 2024 reflects its belief that media companies can—and must—be forces for good. Through intentional governance, measurable climate action, and deep investments in people and creators, Electrify is defining what the next generation of digital media leadership looks like.

Please click here to read the full report.