Electrify Publishes 2025 ESG Report, Connecting Responsible Growth to Better Content

Electrify, the next-generation media company investing in and scaling creator-led businesses, has released its 2025 Environmental, Social and Governance (ESG) Report. The report reinforces a simple idea. Building responsible, well-governed businesses leads to stronger, more trusted and ultimately better content.

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As Electrify continues to scale a portfolio of creator-founded brands reaching hundreds of millions globally, ESG is a core driver of long-term value creation, shaping how the company operates, partners and creates.

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Scaling Responsibly

In 2025, Electrify strengthened its governance framework, supported by an independent board and clear internal policies across areas such as equal opportunities, anti-corruption and employee conduct.

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This foundation enables creators to focus on what matters most. Producing high-quality content, backed by a stable and aligned business.

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A Global Team, Better Ideas

Electrify now operates with a team of over 100 people across 26 nationalities and 19 countries, with 34% female and minority gender representation.

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This diversity directly impacts content quality. Broader perspectives lead to better storytelling, more original ideas and content that resonates with global audiences.

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Investing in Creators

Through Electrify Impact and the Creator Accelerator, the company continues to support the next generation of creators.

In 2025:

• 24 creators participated in the Accelerator
• 740+ videos produced
• 12 million additional views generated
• 149,000+ new subscribers gained

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Understanding Our Environmental Impact

Electrify remains fully remote, with no office-related emissions. Its footprint is driven primarily by digital activity.

In 2025:

• Total emissions were approximately 13k tCO₂e
• 89% came from digital activity
• Scope 3 emissions increased alongside content production and viewership

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As content scales, so does its footprint. Electrify is working with partners like Greenly to measure and reduce emissions across its value chain.

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Why This Matters

For Electrify, ESG is directly linked to content quality.

• Strong governance builds trust
• Diverse teams improve ideas and storytelling
• Creator support raises the standard of content
• Responsible growth ensures long-term sustainability

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The outcome is content that is more credible, more engaging and built to last.

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What’s Next

Electrify will continue to deepen its ESG efforts while scaling its creator portfolio, focusing on improved data, expanded creator programmes and long-term sustainable growth.

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Please click here to read the full report.

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