Electrify Publishes Inaugural ESG Report, Demonstrating Commitment to Sustainability and Social Impact

Electrify Video Partners, the next-generation media company that invests in and scales creator businesses, has released its first Environmental, Social, and Governance (ESG) Report for 2023. This comprehensive report outlines Electrify's approach and performance across key ESG topics, underscoring the company's dedication to sustainable and socially responsible business practices.

As a media company reaching millions of people through its creator partners, Electrify recognizes the influential role it plays and its responsibility to be a positive force in the creator community. The 2023 ESG Report serves as a testament to Electrify's commitment to advancing its ESG initiatives, which encompass governance, social impact, diversity and inclusion, employee well-being, and environmental sustainability.

Governance and Social Impact Highlights:

  • The company has implemented robust governance policies, including an Employee Handbook detailing policies on equal opportunities, harassment prevention, and anti-bribery and corruption measures.
  • With a remote workforce spanning 17 nationalities from 16 countries, Electrify celebrates diversity and aims to maintain a strong representation of females and underrepresented gender groups across all levels, including leadership positions.
  • Electrify has launched initiatives through it’s Creator Foundation including the EduTuber Accelerator and partnerships with organizations like Human Rights Watch to support emerging creators and amplify important narratives linked to the United Nations' Sustainable Development Goals.

Environmental Sustainability Efforts:

  • As a fully remote company, Electrify recognizes the potential environmental impact of its operations and has taken proactive steps to measure and reduce its carbon footprint.
  • In 2023, Electrify partnered with Greenly to conduct its first greenhouse gas emissions assessment, revealing emissions per employee that are 25% lower than the sector benchmark.
  • The company is committed to ongoing efforts to minimize its environmental impact by promoting sustainable practices across the business.

Completing an ESG report is crucial for companies like Electrify as it demonstrates transparency, accountability, and a genuine commitment to creating positive change. By publicly disclosing its ESG performance and goals, Electrify not only holds itself accountable but also inspires confidence among its stakeholders, including creator partners, employees, shareholders, and investors.

Moreover, the ESG report serves as a roadmap for continuous improvement, enabling Electrify to identify areas for further enhancement and set ambitious targets for the future. As consumer and investor expectations around corporate sustainability and social responsibility continue to rise, companies that prioritize ESG initiatives and reporting will be better positioned to attract and retain top talent, build long-term brand loyalty, and drive sustainable growth.

Electrify's inaugural ESG Report is a significant milestone, showcasing the company's commitment to being a responsible corporate citizen and a positive force in the creator community. By transparently reporting on its ESG efforts and progress, Electrify sets an example for others in the industry and paves the way for a more sustainable and socially conscious future.

The full report can be read here.