What’s your role at Electrify and how does it connect to helping creators grow?

Head of animation at Veritasium. YouTube's share of TV audience is growing fast and good quality visuals are crucial to reach that audience. I help keep the visuals good quality but also keep them lean and flexible.

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What first drew you to working with content creators?

Ever since i got my first PC at 13 I was playing with iMovie making fun videos for myself, when I discovered YouTube it was the coolest thing I've ever seen, I've uploaded my videos there, then people started asking for tutorials on how I made them. Ever since then YouTube has been a huge part of my life.

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How would you describe Electrify to someone who’s never heard of it?

Electrify buys channels and helps the creator and the team reach their full potential.

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What’s a project you’ve worked on at Electrify that you’re most proud of, and why?

Veritasium's video on p-adics, I had to create the visuals from scratch for about 80% of the video's length. Made me really proud, and it was very fun to understand the maths behind it.

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What makes working at Electrify different from anywhere else you’ve been?

There's more structure, while still feeling like a start-up.

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What’s one piece of advice you’d give to someone wanting to work in the creator economy?

Start by doing it yourself, all you need is your phone and an editing software.

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What’s your favourite part of helping a creator grow their business?

Reading the audience's comments and feel like I have a positive impact on the world by help educating tens of millions of people.