Electrify now has access to $85m in funding partnership with Capital D

Electrify Video Partners proudly announces its primary funding partnership with Capital D, a next-generation private equity fund leading the charge in disruptive investments across Europe. At the forefront of quality content creation for YouTube and digital media platforms, Electrify is honored to welcome Capital D as its first institutional equity investor.

Capital D's strategic investment marks a significant milestone in Electrify's journey, empowering us to deploy up to $85 million in high-quality YouTube channels and creator-founded growth businesses. This infusion of capital amplifies our commitment to supporting YouTube creators in capitalizing on new monetization opportunities and navigating the dynamic creator economy landscape.

Since our establishment in May 2021, Electrify has been dedicated to empowering creators to scale, optimize, and thrive in the digital content ecosystem. Our comprehensive toolkit of growth strategies and value creation initiatives has enabled us to invest in channels boasting over 30 million subscribers and 10 billion lifetime views. From science and learning to self-development and kids and family content, our portfolio includes globally renowned brands like Veritasium and Astrum science.

Looking ahead, Electrify is poised to expand its global footprint, focusing on long-form, factual, and brand-safe content. With the support of Capital D, we are committed to accelerating our expansion plans and acquiring more attractive and high-quality digital content businesses. Capital D's expertise in identifying disruptive opportunities and enhancing value through data and technology aligns perfectly with our vision for growth and innovation.

Stephan Lobmeyr Co-Founder and Partner, Capital D, said: “We are thrilled to partner with Ian, Owen and Justin. They deeply understand the fast-changing digital media environment and have developed an impressive toolkit to help creators grow faster, diversify revenues and enable them to focus on what they enjoy doing. We are excited to help fuel their continued expansion in the years to come.”

Owen Maher, Co-CEO and Co-Founder, Electrify, said: “This equity raise takes Electrify to new levels, enabling us to scale our in-house capabilities and invest in many more creator businesses. We are keen to speak with ambitious video creators who are looking for either a growth partner or an exit from their business. Thank you to our existing creator partners and wonderful team for helping us get to this next phase.”