We’re always exploring new ways to connect creators with their audiences, wherever those audiences are. Our latest step into the world of podcasts proves one thing loud and clear: when the content is great, it travels.

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Take Astrum, for example. Known for its stunning, cinematic astronomy videos on YouTube, Astrum recently launched a podcast, and it skyrocketed to the top. For a couple of days, it held the #1 podcast episode across all categories in the UK. Not just science. Not just education. All categories. That’s a massive achievement and a powerful signal of what’s possible when creators expand their storytelling into new formats.

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And Astrum isn’t alone. Veritasium hit #1 in the UK Science charts, leading to an exclusive partnership with Spotify and billboard takeovers across London. Mentour Pilot reached #2 in Sweden’s Leisure category, and our first audio-native brand, Unfassbar, is making waves with timely political interviews.

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This is all part of our bigger mission: helping established creators scale their businesses by moving into new platforms and formats—podcasting included.

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With more podcast-led channels on the way, we’re just getting started. Stay tuned for what’s next!