What’s your role at Electrify and how does it connect to helping creators grow?

I’m a video editor for Astrum Space, so my role is to help turn ideas into clear, engaging videos that people want to watch. Good editing is a big part of audience retention, it works hand-in-hand with the script to make complex science topics easy to understand and transform them into compelling stories. It's all about supporting the creator's creative process so we can achieve the best result possible.

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What’s a project you’ve worked on at Electrify that you’re most proud of, and why?

In terms of the Astrum channel, I was very proud to see our efforts bringing such great results that we were able to create a brand new channel like Astrum Earth, with more high quality content. For Electrify as a whole, I'm very proud to be a part of the DEI Committee, where I get to help shape initiatives that make our workplace more inclusive and supportive for everyone.

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What’s your favourite part of helping a creator grow their business?

My favourite part is being able to contribute creatively to something I genuinely believe in. It’s incredibly rewarding to see meaningful, high-quality content that I helped create reach more people and resonate with a wider audience.