What’s your role at Electrify and how does it connect to helping creators grow?

‍As Co-CEO, I play an active role in setting the foundations for success across all of our channels. I make sure we’ve got the right people, tools and technology in place to help our brands thrive and grow - whilst also allowing their founding creators to achieve a better work-life balance.

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What makes working at Electrify different from anywhere else you’ve been?

‍It’s amazing to be working in a fully remote company. We’ve never had an office. We find the right person for the role, wherever they happen to be based. We also work with creators all around the world. Personally, I’ve moved between London and Sydney twice since Electrify started. Working remotely most of the time also makes our in-person retreats and offsites so much more special. Many people have said the - dare I say electric - atmosphere at our retreats is very inspiring.

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What’s one piece of advice you’d give to someone wanting to work in the creator economy?

‍There are so many ways to get involved. I’d focus first on the type of content you love. For us, that’s informative and inspirational content. Then, don’t give up - keep knocking on (virtual) doors until you get the chance you are looking for. And don’t forget to put the audience first!