What’s your role at Electrify and how does it connect to helping creators grow?

I'm a researcher and scriptwriter for the Mentour channels. My role is to find and write about interesting topics that have educational value for our audience, and help lift the brand as a reliable and dependable voice, in an increasingly confusing media environment! We grow thanks to our audience, by rewarding their loyalty with even better content.

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What first drew you to working with content creators?

I was a fan first! An interest in aviation led me to Mentour Pilot on Youtube, then I became a Patreon of the channel, before Petter asked if any of his Patreons would be interested in editing the Mentour website. Writing and editing news articles there led to researching topics for the main channel, before Petter created Mentour NOW, and suddenly my research and writing about current events found a much bigger audience. I enjoy finding the interesting details in seemingly mundane and boring topics -- which is even better when it's all about things that people think they already know. Reading people's positive feedback on these topics, congratulating Petter and the rest of the team's work, is one of the highlights of my job!

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What’s one piece of advice you’d give to someone wanting to work in the creator economy?

People are smarter than you think. You might get lucky and trick an audience into clicking on a viral video, or three. But consistently keeping a loyal following depends on creating content that YOU believe is valuable. There are tools that help greatly with turning your ideas into valuable and beautiful content, and Electrify and its lovely talent pool are key in unlocking these tools. But people recognize honesty and passion, so when things inevitably get frustrating, remember to go with what YOU think the world should see!