Our creators go beyond clicks.
They inform us, inspire us, smarten us and sharpen us.

We back them. We amplify them. We Electrify them.

Our creators go beyond clicks.
They inform us, inspire us, smarten us and sharpen us.

We back them. We amplify them. We Electrify them.

Our Creator Partners

We are a next-generation media company that invests in and scales informative and inspirational creator-founded brands.

View all creators

Astrum

Astrum makes the universe understandable through precise storytelling and striking visuals, bringing space into clear focus.

Subscribers:

2.7m

Lifetime views:

530m

Year founded:

2013

Year Electrify invested:

2021

Mentour Pilot

Mentour Pilot brings real cockpit experience and calm expert explanations to guide curious flyers and pilots alike.

Subscribers:

2.3m

Lifetime views:

510m

Year founded:

2015

Year Electrify invested:

2024

Veritasium

Veritasium brings science to life with bold questions and sharp storytelling that make people see the world in a new way.

Subscribers:

19.7m

Lifetime views:

3.9b

Year founded:

2010

Year Electrify invested:

2023

Fireship

Fireship makes coding fast and fun through sharp insight and a signature humour that keeps developers learning with a smile.

Subscribers:

4.1m

Lifetime views:

660m

Year founded:

2017

Year Electrify invested:

2024

Spitbrix

SpitBrix deconstructs the world of LEGO with clever breakdowns, surprising detail, and playful humour.

Subscribers:

1.0m

Lifetime views:

360m

Year founded:

2013

Year Electrify invested:

2022

Fern

fern investigates and illuminates, bringing real stories and mysteries into focus through thoughtful, beautifully crafted documentaries that connect audiences to the world.

Subscribers:

4.4m

Lifetime views:

400m

Year founded:

2020

Year Electrify invested:

2025

Simplicissimus

Simplicissimus opens big ideas for a German audience with bold visuals and sharp analysis that reveal the forces shaping modern life.

Subscribers:

2.3m

Lifetime views:

520m

Year founded:

2015

Year Electrify invested:

2025

Unfassbar

Unfassbar turns unbelievable events into gripping stories through deep research and tight pacing that keep listeners hooked.

Subscribers:

Lifetime views:

Year founded:

2024

Year Electrify invested:

2025

Simple History

Simple History makes the past accessible with smart scripts and engaging visuals that bring global history to life.

Subscribers:

5.1m

Lifetime views:

1.6b

Year founded:

2014

Year Electrify invested:

2024

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Next creator

We grow creator businesses

We supercharge creator-founded brands

We work alongside founding creators to accelerate growth. We provide the expertise and technology to enable creators to focus on what they enjoy most.

What we do

Creators scale

We create more high-quality content, broaden distribution and incubate new commercial opportunities.

Creators step back

We enable you to establish a better work/life balance, transition away from day-to-day responsibilities and remove bottlenecks to business growth.

Creators diversify

We help creators diversify beyond a single platform by expanding into new formats, audiences and revenue streams, building more resilient businesses for long-term growth.

Creators scale

We create more high-quality content, broaden distribution and incubate new commercial opportunities.

Creators step back

We enable you to establish a better work/life balance, transition away from day-to-day responsibilities and remove bottlenecks to business growth.

Creators diversify

We help creators diversify beyond a single platform by expanding into new formats, audiences and revenue streams, building more resilient businesses for long-term growth.

We’re growing fast

10

Investments

100m+

Views per month

75m+

Subscribers

50%+

YoY growth

25+

Channels

10b+

Lifetime Views

10

Investments

75m+

Subscribers

25+

Channels

10b+

Lifetime Views

100m+

Views per month

50%+

YoY growth

About us

We are a global team of passionate creatives and entrepreneurs.

44%

Women

16

Countries

20

Nationalities

2021

Year Founded

90%

Creative Roles

100+

Employees

16

Countries

44%

Women

20

Nationalities

90%

Creative Roles

2021

Year Founded

100+

Employees

Electrify Impact

We tell stories that change lives in support of the United Nations Sustainable Development Goals. We support emerging creators who are values-led and not-for-profit organisations with resources and expertise to scale their brands.

Impact work

Supporting emerging creators

We provide free training and accelerators in partnership with YouTube, to help emerging values-led creators to turn their hobby into a career.

Supporting
not-for-profit organizations

We provide bespoke guidance and tailored resources to amplify their digital presence and reach more wider audiences. 

Supporting emerging creators

We provide free training and accelerators in partnership with YouTube, to help emerging values-led creators to turn their hobby into a career.

Supporting
not-for-profit organizations

We provide bespoke guidance and tailored resources to amplify their digital presence and reach more wider audiences. 

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