Our creators go beyond clicks.
They inform us, inspire us, smarten us and sharpen us.
We back them. We amplify them. We Electrify them.
Our creators go beyond clicks.
They inform us, inspire us, smarten us and sharpen us.
We back them. We amplify them. We Electrify them.
Our Creator Partners
We are a next-generation media company that invests in and scales informative and inspirational creator-founded brands.
Astrum
Astrum makes the universe understandable through precise storytelling and striking visuals, bringing space into clear focus.
Subscribers:
2.7m
Lifetime views:
530m
Year founded:
2013
Year Electrify invested:
2021
Mentour Pilot
Mentour Pilot brings real cockpit experience and calm expert explanations to guide curious flyers and pilots alike.
Subscribers:
2.3m
Lifetime views:
510m
Year founded:
2015
Year Electrify invested:
2024
Veritasium
Veritasium brings science to life with bold questions and sharp storytelling that make people see the world in a new way.
Subscribers:
19.7m
Lifetime views:
3.9b
Year founded:
2010
Year Electrify invested:
2023
Fireship
Fireship makes coding fast and fun through sharp insight and a signature humour that keeps developers learning with a smile.
Subscribers:
4.1m
Lifetime views:
660m
Year founded:
2017
Year Electrify invested:
2024
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Spitbrix
SpitBrix deconstructs the world of LEGO with clever breakdowns, surprising detail, and playful humour.
Subscribers:
1.0m
Lifetime views:
360m
Year founded:
2013
Year Electrify invested:
2022
Fern
fern investigates and illuminates, bringing real stories and mysteries into focus through thoughtful, beautifully crafted documentaries that connect audiences to the world.
Subscribers:
4.4m
Lifetime views:
400m
Year founded:
2020
Year Electrify invested:
2025
Simplicissimus
Simplicissimus opens big ideas for a German audience with bold visuals and sharp analysis that reveal the forces shaping modern life.
Subscribers:
2.3m
Lifetime views:
520m
Year founded:
2015
Year Electrify invested:
2025
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Unfassbar
Unfassbar turns unbelievable events into gripping stories through deep research and tight pacing that keep listeners hooked.
Subscribers:
Lifetime views:
Year founded:
2024
Year Electrify invested:
2025
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Simple History
Simple History makes the past accessible with smart scripts and engaging visuals that bring global history to life.
Subscribers:
5.1m
Lifetime views:
1.6b
Year founded:
2014
Year Electrify invested:
2024
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We grow creator businesses
We supercharge creator-founded brands
We work alongside founding creators to accelerate growth. We provide the expertise and technology to enable creators to focus on what they enjoy most.
Creators scale
We create more high-quality content, broaden distribution and incubate new commercial opportunities.
Creators step back
We enable you to establish a better work/life balance, transition away from day-to-day responsibilities and remove bottlenecks to business growth.
Creators diversify
We help creators diversify beyond a single platform by expanding into new formats, audiences and revenue streams, building more resilient businesses for long-term growth.
Creators scale
We create more high-quality content, broaden distribution and incubate new commercial opportunities.
Creators step back
We enable you to establish a better work/life balance, transition away from day-to-day responsibilities and remove bottlenecks to business growth.
Creators diversify
We help creators diversify beyond a single platform by expanding into new formats, audiences and revenue streams, building more resilient businesses for long-term growth.
We’re growing fast
10
Investments
100m+
Views per month
75m+
Subscribers
50%+
YoY growth
25+
Channels
10b+
Lifetime Views
10
Investments
75m+
Subscribers
25+
Channels
10b+
Lifetime Views
100m+
Views per month
50%+
YoY growth
About us
We are a global team of passionate creatives and entrepreneurs.
44%
Women
16
Countries
20
Nationalities
2021
Year Founded
90%
Creative Roles
100+
Employees
16
Countries
44%
Women
20
Nationalities
90%
Creative Roles
2021
Year Founded
100+
Employees
Electrify Impact
We tell stories that change lives in support of the United Nations Sustainable Development Goals. We support emerging creators who are values-led and not-for-profit organisations with resources and expertise to scale their brands.
Supporting emerging creators
We provide free training and accelerators in partnership with YouTube, to help emerging values-led creators to turn their hobby into a career.
Supporting not-for-profit organizations
We provide bespoke guidance and tailored resources to amplify their digital presence and reach more wider audiences.
Supporting emerging creators
We provide free training and accelerators in partnership with YouTube, to help emerging values-led creators to turn their hobby into a career.
Supporting not-for-profit organizations
We provide bespoke guidance and tailored resources to amplify their digital presence and reach more wider audiences.
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